The traditional answer is a high street estate agent, however this is no longer the only option. Yet there is still a place for high street estate agents and many people continue to use them successfully.
If this is the route you choose to take, look around to ensure you make the right choice. If you can, ask friends and family members for recommendations, browse in agents' windows or even pretend to be a buyer yourself and check out their customer service. Selecting the right agent for your property is key to getting a good price, or indeed achieving a sale at all. Check that the estate agent that you choose has plenty of experience in selling homes similar to yours - generally speaking, local is better however if you have a particularly unusual property, you may have to look further afield for a suitable agent. If an agent has plenty of sold signs in your local area, that is usually a good sign that they are successful. Check to make sure your chosen agents hold professional qualifications, that they are members of a professional trade association and that they are registered with an ombudsman service in order to protect yourself. When you have narrowed down your options to three or four, you can move on to inviting them to value your property. You may at this point choose to use more than one agent to market your property in order to maximise the number of potential buyers. This will possibly get your home sold more quickly as agents compete to earn commission although this tactic may deter potential buyers, it would also be inconvenient in terms of distributing keys and handling viewings and will cost you more in fees.
Another potential option open to sellers is to opt for an online estate agent who will typically charge you much lower fees and present your property on all the major home buying websites such as Rightmove and Zoopla. This choice is most suitable for those who have time on their hands and want to feel in control of their sale. Remember that not all online estate agents may be genuine, so do your research carefully if you are considering taking this route. Different online estate agents offer different services so select one which is suited to you - check whether they will arrange and conduct viewings on your behalf and whether they will negotiate a price for you.
The third way is to sell your home independently. This option is really only recommended for experienced sellers who have plenty of time and organisational skills. It goes without saying that you will save money as you won't have to pay the middle man however you run the risk of incorrectly valuing your home, negotiating a price poorly or having difficulty with marketing. If you choose this route, get local estate agents to value your property for you, be prepared to hold viewings and ensure your measurements, inventory and energy performance certificate are correct and in order.